Travelers who view a travel-related video are 70%
more likely to visit the destination. Studies show that Web sites
that incorporate video into their overall experience attract 29%
more visitors than non-video Web sites and have a 26% greater likelihood
of generating a transaction (Arbitron/North Star New Media).
A just released survey (April 2002) by the comScore
Research Networks reports that online travel purchases in January,
February and March of 2002 increased by a whopping 87 percent over
last year. Nearly $7 billion in travel services were purchased through
the Internet and Internet Web sites in the first quarter.
Nearly two-thirds of all online adults use the Internet
to research travel and browse travel web sites. Nearly one-third
of online adults purchase travel services through a Web site with
airline tickets, hotels and rental cars listed as the most common
purchases. (Harris Interactive)
TIA (Travel Industry Association of America) reports
that travel videos motivate travel "dreamers" to become travel "purchasers."