Internet Travel Research

• Travelers who view a travel-related video are 70% more likely to visit the destination. Studies show that Web sites that incorporate video into their overall experience attract 29% more visitors than non-video Web sites and have a 26% greater likelihood of generating a transaction (Arbitron/North Star New Media).
  
  
• A just released survey (April 2002) by the comScore Research Networks reports that online travel purchases in January, February and March of 2002 increased by a whopping 87 percent over last year. Nearly $7 billion in travel services were purchased through the Internet and Internet Web sites in the first quarter.
  
  
• Nearly two-thirds of all online adults use the Internet to research travel and browse travel web sites. Nearly one-third of online adults purchase travel services through a Web site with airline tickets, hotels and rental cars listed as the most common purchases. (Harris Interactive)
  
  
• TIA (Travel Industry Association of America) reports that travel videos motivate travel "dreamers" to become travel "purchasers."