DEMOGRAPHICS
Profile of All 1999 U.S. Domestic Traveler Households:
Average age of Household Head*: 48 years
Married: 64%
Single/never married: 18%
Divorced, widowed, separated: 18%
Household Heads* with a college degree: 57%
Graduate work started or completed: 20%
Household Heads* with a managerial or
professional occupation: 43%
Retired: 17%
With children in the Household: 36%
Annual Household Income Mean: $61,500
Median**: $52,700
*If there is both a male and female head of household, then the male head of household is used.
** Median is the point where one-half of traveling families earn more and one-half earns less.
Source: Domestic Travel Market Report, 2000 Edition
Profile of People who book Travel on the Internet:
Gender
Male 57%
Female 43%
Household Income
Under $50,000: 20%
$50,000-$74,999: 31%
$75,000-$99,000: 28%
$100,000 +: 21%
Average Income: $91,000
Age
18-34: 44%
35-54: 48%
55+: 8%
Source: Travel and Technology 1999, Travel Industry Association of America
Total Number of Online Travel Buyers
in the U.S. 1996-2002:
1996 25.3 million people
1997 32.2 million people
1998 41.0 million people
1999 48.1 million people
2000 54.2 million people
2001 60.5 million people
2002 71.9 million people
Source: Travel and Interactive Technology: A Five Year Outlook, Travel Industry Association of America
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