Imagine strolling down Cocoa Avenue, a street lined with lights shaped like Hershey Kisses, and the sweet smell of roasting cocoa beans wafting through the air.

Sound like a chocolate lover's paradise? It's a typical scenario in Hershey.

About 80 miles west of Philadelphia, Hershey is just outside the state capital, Harrisburg, in Amish country. A fondness for the region and desire to use fresh milk produced there to make his chocolate led Milton Hershey to build his company in the city that would eventually bear his name.